Bright Star Swim Academy Privacy Policy

Effective Date: 05-01-2026
https://BrightStarSwimAcademy.com (website home URL)
Bright Star Swim Academy, LLC

Bright Star Swim Academy (“we,” “our,” or “us”) is committed to protecting your family’s privacy. This Privacy Policy explains how we collect, use, store, and safeguard information when you use our website, digital forms, and online learning programs. Our website is built on the WordPress platform and uses various plugins and third-party services to provide functionality, process payments, and improve user experience. By using our services, you agree to the practices described in this policy.

1. Information We Collect

We collect information to provide safe, personalized, and effective swim instruction. We also collect information to support our online education courses—such as the parent education programs—which help families build water comfort, early water safety awareness, and positive, developmentally supportive experiences around the water. This may include information you provide when enrolling in a course, participating in lessons or activities, submitting assignments or reflections, accessing downloadable materials, or interacting with course features designed to help you support your child’s comfort, confidence, and safety around water.

A. Personal Information – Information You Provide

  • Parent/guardian name
  • Child’s name and age
  • Contact information (email, phone number)
  • Emergency contact details
  • Medical, sensory, or safety-related information voluntarily shared for lesson readiness or adaptive lesson readiness
  • Information submitted through website messaging
  • Bill and shipping information; payment information (processed securely through PayPal)
  • Waivers, forms, and course submissions

B. Usage Data – Information Collected Automatically

  • Device type
  • Browser type
  • IP address
  • Usage data (pages viewed, time spent, clicks)
  • Website or course performance and error data

C. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and analyze website traffic.

2. How We Collect Information

We collect data through:

  • Contact forms (via WPForms)
  • Booking systems (via Amelia)
  • Course or LMS interactions (via Blocks Academy LMS Pro)
  • E-commerce transactions (via WooCommerce)
  • Website analytics tools

3. How We Use Your Information

We use collected data to:

  • Provide and manage services (swim lessons, online courses/programs, online store)
  • Deliver digital downloads and course access
  • Send communications (scheduling updates, reminders, and safety information)
  • Process payments through PayPal
  • Respond to inquiries
  • Improve website performance and user experience
  • Maintain safety and emergency readiness
  • Uphold security and prevent fraud
  • Comply with legal or regulatory requirements

4. Payments and Financial Data

  • We process payments through PayPal.
  • We do not store your full payment details on our servers. Payment information is securely handled by PayPal.
  • You can review PayPal’s Privacy Policy here: https://www.paypal.com/us/legalhub/privacy-full

5. Analytics and Tracking

We use Google Analytics to understand how visitors interact with our website.

Google Analytics may collect information such as:

  • IP address
  • Device information
  • Browsing behavior

You can review Google’s Privacy Policy here: https://policies.google.com/privacy

6. Cookies Policy

We use cookies to:

  • Enable essential site functionality
  • Store user preferences
  • Analyze traffic and performance
  • We manage cookie consent through Complianz, allowing users to accept or decline non-essential cookies.
  • You may also disable cookies through your browser settings.

7. Third-Party Plugins and Tools


Our website uses the following tools and plugins, which may collect or process data:

  • Kadence Theme Pro and Kadence Blocks Pro (site design and layout)
  • Kadence Shop Kit (e-commerce features)
  • Solid Security Pro (site protection and monitoring)
  • SeedProd (coming soon/landing pages)
  • Amelia (booking lessons)
  • Academy LMS (courses)
  • Woocommerce (e-commerce)

These tools may collect technical or usage data necessary for functionality and security.

8. Third-Party Links

We are not responsible for the privacy practices of external sites.

9. Data Security, Storage, and Retention


We use safeguards such as encrypted PayPal processing, secure forms, limited access, and system monitoring. We take reasonable administrative and technical measures to protect your information, including:

  • Secure hosting environment
  • SSL encryption
  • Security monitoring via Solid Security Pro

However, no method of transmission over the Internet is 100% secure.

10. Parent-Guided Booklets and Workbooks


Our downloadable materials are for your personal use. We do not have access to any entries or notes you make unless you choose to share them.

11. Children’s Privacy (COPPA)

Our website is not intended for children under 13 (or applicable age in your jurisdiction). We collect information about children only from parents/guardians with verified consent and only for instructional purposes.

  • No child accounts
  • No marketing to children
  • No selling or sharing children’s data

Parents may request access, correction, deletion, or withdrawal of consent.

12. HIPAA-Adjacent Safety Language

We are not a healthcare provider, but we treat any medical or safety-related information with high confidentiality and use it only to support lesson readiness and safety. We do not store or process medical information for diagnostic or treatment purposes.

13. Your Rights

Depending on your location, you may have rights including:

  • Access to your personal data
  • Request correction or deletion
  • Withdraw consent
  • Object to processing

To exercise these rights, contact us at: Privacy@BrightStarSwimAcademy.com

14. Data Retention


We retain personal data only as long as necessary for:

  • Business operations
  • Legal compliance
  • Dispute resolution

15. State-Specific Privacy Rights

We honor all applicable state privacy laws, including CCPA/CPRA, CPA, CTDPA, FDBR, and others.
Active Consumer Privacy Laws: California (CCPA/CPRA), Colorado (CPA), Connecticut (CTDPA), Delaware (DPDPA), Florida (FDBR), Indiana (ICDPA), Iowa (ICPA), Kentucky (KCDPA), Montana (MTCDPA), Nebraska (NDPA), New Hampshire (NH CEPA), New Jersey (NJPDA), Oregon (OCPA), Rhode Island (RIDTPPA), Tennessee (TIPA), Texas (TDPSA), Utah (UCPA), and Virginia (VCDPA).
Consumer Health Privacy: Washington (MHMDA) and Nevada (SB 370).
Upcoming (Effective late 2026/2027): Minnesota (July 1, 2026), Maryland (Oct 1, 2026), and Indiana (Jan 1, 2027).

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

17. Contact Us


Bright Star Swim Academy
Ocala, Florida
Email: Privacy@BrightStarSwimAcademy.com
Phone: 352-640-7946